Logitech Verticals

Senior Industrial Design Manager

2022 – Present

As Industrial Design Manager for Logitech Verticals, I led design efforts in emerging domains including education and healthcare — spaces with complex systems, underserved users, and high-impact potential.

Working within a startup-style team, I helped define product opportunities from the ground up—uncovering unmet needs, shaping user experiences, and translating early insights into scalable solutions.

Beyond individual products, I built design processes that supported fast iteration, cross-functional alignment, and high craft—while nurturing a collaborative, resilient design culture.

Zone Learn – The first headset designed for learners and built for schools.
Reach – The document camera that keeps teaching in flow.
MX Ink – The first mixed reality stylus in the world.
Healthcare – Under exploration.

Logitech G

Headset Portfolio Design Lead

2019-2022

Logitech G is known for pushing gaming performance, and I led the design for one of its most essential categories: headsets.

I not only drove the evolution of the headset portfolio by developing a distinct design language across segments—from esports pros to everyday players—but also established Logitech’s headphone design guidelines. My focus was on creating comfort and durability that hold up through marathon gaming sessions while ensuring a seamless user experience.

Working closely with engineering and product teams, we delivered products that look sharp, feel right, and perform flawlessly. This work strengthened Logitech G’s reputation in both competitive and casual gaming, earning recognition for design excellence and innovation.


New vs Old headset portfolio
G435 – Logitech G’s lightest and most affordable wireless gaming headset.
G733 -Logitech G’s best-selling headset after launch for multiple years.
Aurora Collection – The first PC gaming suite designed with inclusivity in mind.
Pro X2 LS – Raising the bar for performance and long-wear comfort for esports gamers.

Logitech

Senior / Lead Designer

2016-2019

Meetup – Generated $1B+ in revenue and shaped the design language for VC’s portfolio.
Spotlight – Elevating the Art of Presenting.
G502 LS – Evolving a Legend Without Losing Its Soul.

Moreless

Industrial Designer

2013-2015

SOMA water pitcher – Designing Sustainability with Elegance.
Hardshell backpack – Built for Movement, Designed for Protection.

Design Entrepreneurship

Founder & Designer

2013

Cliphone – Designed and launched via Kickstarter, raising $18K (3× goal) and shipped globally.

Thought Leadership

Seter Wu shares how the right tools and a tight loop unleashed the creativity behind Logitech G435 during the Autodesk 2021 Product Design & Manufacturing Keynote.
Seter Wu discusses how hardware can lower the barrier for XR adoption and empower creativity in the spatial computing era during GS AROUND 2024.

Thank you.