Design Entrepreneurship
From Sketch to Market
2014
Cliphone began as a simple idea: a minimalist, sculptural cable organizer that fits naturally into everyday life. I founded and launched it through a successful Kickstarter campaign—bringing the concept to life through design, business strategy, and end-to-end execution.
As a design entrepreneur, I led everything from product development and prototyping to manufacturing and fulfillment. It was hands-on and high-stakes—I worked directly with suppliers, managed production quality, navigated timelines, and built a brand that resonated with early adopters.
Cliphone wasn’t just a product; it was a crash course in real-world business—from concept validation to logistics to customer experience. It shaped how I approach design today: with a sharper eye for constraints, a deeper empathy for users, and a builder’s mindset for shipping what matters.
